About Sustainable Investing
Socially conscious investors seek to secure their own financial futures while directing investment capital toward a more just, sustainable, and healthy society. The modern roots of sustainable and responsible investing can be traced to the impassioned political climate of the 1960s, particularly around issues of peace, civil rights, and equality for women. The ranks of socially conscious investors grew dramatically in the 1980s as millions of people, universities, cities, and states focused investment strategies on pressuring the white minority government of South Africa to dismantle its racist system of apartheid. In this first decade of the 21st century, corporate scandals (Enron, etc.) along with economic and financial instability have made sustainable investment strategies even more attractive, and the growth continues.